Articles
eConsultancy
February 2018
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Ahead of her speaking slot at Travel Technology Europe in London, we caught up with Samantha Markham, Digital Marketing Manager, UK & Northern Europe at the Hong Kong Tourism Board.
Markham gave us an insight into her view of evolving customer experiences in travel, from diversification to chatbots.
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Travel Technology Europe
February 2018
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Consumer travel search with voice-assisted technology:
Eliminating choice or fast-track to your dream destination?
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Early adopters are using voice-enabled technology daily – though arguably the greatest proliferation has been in assisting with routine tasks, when used in the home, private spaces or embedded into smart phones to facilitate specific requests, binary commands or operate in a specific environment.
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eConsultancy
May 2018
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How do tourism boards entice different travellers with one marketing campaign?
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It’s difficult to sum up or sell a destination. More often than not, places mean different things to different people, holding appeal based on personal preferences or interests.
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So, how do tourism boards entice travellers with just a single marketing campaign?
Here are six marketing campaigns with differing approaches, and the reasons why they work.
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Wanderlust Travel Photo of the Year
January 2019
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Contributing judge for the Wanderlust Travel Photo of the Year 2018.
After poring over thousands of entries to this year's Photo of the Year competition, the judges have finally come to a decision. And the results are outstanding. See the winning photographs here.
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