Tracking & Analytics

Comprehensive ecommerce & dashboard analytics initiatives to give marketing teams at Rocky Mountaineer more intelligent insights on buyer behaviour and checkout performance.

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SEO

Improvement in organic performance - both technical and on-page - which has reduced Rocky Mountaineer's heavy reliance on the brand name, with a broader range of non-brand keywords ranking within the top 10 of organic search results.

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Organic Revenue

Improvement in revenue tracking & booking attribution, giving a clearer picture of organic vs paid media performance in terms of contributing revenue.