A nature photographer based in Vancouver, was struggling to gain exposure for his work and win new clients. I conducted a full site audit, including reviewing all title tags, meta descriptions, site architecture, image alt tags and, most importantly, competitive keyword research in order to inform and improve keyword density on the photographer's on site.

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Following the audit, I executed page optimization changes, site structure adjustments, cross-linking and full title, H1/2/3 and meta description adjustments to improve the site's SERP and search relevancy. I also proposed an approach for backlinking to improve the overall domain authority.