​Strategic management of Mercury Media's digital marketing & advertising services, including budgeting, forecasting, leadership & recruitment, KPI development & benchmarking.  

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Introduction of new systems, processes and collaborative working tools for KPIs, reporting, media planning, brand assets, advertising and CRO-focused landing pages. 

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Improvements in performance analysis and KPIs drive down CPAs and CPCs, while enhanced advertising designs (including animation and video) increased average CTRs.

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Refinement of Mercury Media's own brand identity and communications, establishing tone of voice, USPs and market position.

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