Multi-Year Seasonal Advertising, COVID Recovery & Web/Ecommerce Tracking

Management of large advertising spend per year, with strategic guidance on media spend split, audience segmentation & geolocation targeting.

Contribution to a growth in website traffic of 20%+ year-on-year with improvements in CTRs across multiple advertising platforms. 

Seamless ecommerce tracking migration in 2023 to support the shift from Google Analytics 3 to GA4, with no loss of revenue between platforms. Sun Peaks Resort receives $7-figure revenue per month in online sales during peak winter season. 

Introduced TikTok advertising and use of YouTube Shorts for the resort, capitalizing upon the prevalence & impact of vertical video content.

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